Samsung's problems aren't small, but then neither is Samsung
I've been a vocal critic of Samsung's uninspired and plasticky phones and I have openly questioned how it'll contend with smaller upstarts like Xiaomi who are winning by being cheaper and more nimble in their Chinese operations. Samsung already has some answers, however: on the high end, it's preparing to compete with Apple by finally making physically desirable phones, while on the low end it's doing the boring business adjustments of clearing inventory and tweaking prices. While still earning over a billion dollars every month.
BURNED BY THE WRATH OF A DEMANDING CONSUMER, SAMSUNG'S CORRECTING ITS COURSE
Samsung's nose has been bloodied by a smartphone consumer that's savvier and more price-sensitive than the company anticipated. In response, Samsung has set a beautiful new tone for its industrial design with the Galaxy Alpha and released the Galaxy Note 4 in China ahead of the iPhone 6 Plus as evidence of its business agility. With a strong Galaxy S6 and a portfolio of better-designed phones, Samsung can stabilize its incumbent position as the world's leading smartphone seller. As good as it is to see Samsung's past complacency catching up with it, it will be even better to witness the company's efforts at rebounding from the hit.