It’s difficult to say whether these types of ads are working, but Microsoft’s Surface revenue more than doubled
in its latest quarter, hinting that the Surface Pro 3 is starting to make a mark alongside its strong marketing against the MacBook Air. Apple’s laptop still has some advantages that Microsoft isn’t highlighting with its latest ads though, namely price and battery life. The comparison site for the Yoga 3 Pro vs. the 13-inch MacBook Air doesn’t compare price, with Apple’s laptop starting at $999 and Lenovo’s at $1299. That $300 price gap is partly because of the high-resolution touchscreen display on the Lenovo, but Apple’s choice to ship an inferior screen on the MacBook Air helps it achieve an impressive 13 hours of battery life running The Verge Battery Test. Lenovo estimates around 7 hours for the Yoga 3 Pro, a compromise for the flexibility and high-resolution touchscreen display.