Welcome to Your Daily Spot! Support us and become a Pro.
  Your Daily Spot
  Your Daily Spot
  • Hub
    • Animes
    • Cartoons
    • Tech
  • Apps
  • Video Games
    • Action
    • First-Person Shooter >
      • Call Of Duty Tips & Tricks
      • Destiny
      • Call of Duty®: Advance Warfare
      • Counter Strike >
        • CS:GO Video
    • Racing
    • Simulation
    • Sports
    • Strategy
    • Online Games >
      • MapleStory
    • Vainglory >
      • Find Allies
      • ShinKaigan
  • News
    • Apple
    • Entertainment
    • Gaming
    • Tech
  • About Us
    • Blog
    • Partners >
      • Apply
  • Contact
    • Team
    • Discord
  • Upcoming
  • Deals
  • Pro

Headline of The day!

Microsoft rolls out the babies for its first Windows 10 ads

7/21/2015

Comments

 
Microsoft is leveraging the power of babies in its first Windows 10 ads. The company has produced five new ads, each using footage of children from across the globe gurgling, waddling, and gnawing on their feet as a voiceover explains that they will have an easier life because "these kids will grow up with Windows 10."
"Imagine," the voiceover says, against shots of children in remote villages, ice fields, and central London, "these kids won't have to remember passwords, or obsess about security." Another ad explains that the kids will be able to log in "with a smile," but they don't explain exactly why the kids won't need to understand the concept of rudimentary online security, but they posit a future where "every screen is meant to be touched, web pages are meant to be scribbled on and shared." The ads hint at an incremental improvement process for Windows 10, suggesting that as the kids grow and "get better at things," the operating system will too — rather than releasing Windows 11 in five years' time, Microsoft intends to keep Windows 10 growing as fast as the toddlers it uses in its ads.
As Apple's ads become less focused, Microsoft is borrowing a play from its rival's book, using a high-level approach to justify why its technology will make our lives — and our kids' lives — better without bogging viewers down with the "boring" details behind the product. The ads hint at a future when all we need to do is slap child-friendly touchscreens to make computers sing to us, search for our information, or "tell a funny joke," without explicitly explaining that people who'll be upgrading to Windows 10 next week should probably still use passwords on the internet.
Even the more specific commercials cover Windows 10's innovations in broad strokes. A 16-second ad explains Cortana as "a personal assistant than knows everything about" a smiling baby in a bouncer. Microsoft could argue that it's technically accurate, but the idea of an unblinking blue eye being more aware of a child's existence than the child is itself is slightly creepy.
In the US, the ads will play across all major television networks starting Monday. They're also live in the UK, France, Japan, Australia, and Germany before rolling out to the rest of the world on July 29th.
Source
Comments
comments powered by Disqus

    Headlines


    Picture
    Instagram launches redesigned app and icon
    Picture
    Warner Bros. will release 35 4K Blu-ray movies this year in glorious HDR
    Picture
    Samsung's new Tizen-powered remote could rule your smart home
    Picture
    FAA announces drone owners must register by February 19th, 2016

    Archives

    May 2016
    January 2016
    December 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014

    Categories

    All
    4K
    5K
    Anime
    Apple
    Apple Music
    Apple Watch
    Apps
    Entertainment
    Ferrari
    Funny Videos
    Gear S
    Google
    Headline
    HP
    IMac
    IOS
    IPad
    IPhone
    Lamboghini
    Microsoft
    Nexus
    Nokia
    OS X
    Pranks
    Samsung
    Samsung Galaxy
    Sony
    Tech
    Tech Toys
    TV
    Video Games
    Vizio
    Windows 10
    Xiaomi

Copyright © 2014-2016 Your Daily Spot. All Rights Reserved.
v2.1.4 August 11, 2015
Terms of Service
Sitemap