I'm excited for my reading challenge. I've found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I'm looking forward to shifting more of my media diet towards reading books.
Maybe it's the earnest language, but somehow this is a little humanizing for the Facebook CEO. Who doesn't want to snag a few friends and chat about a good read? Maybe everyone can come over to his place and play with his very goofy mop-dog.