, who at least paid for the phones they broke or mutilated during stress tests, these people are going out and destroying Apple's property.
just published a similar exercise in disregard for someone else's property. A Wall Street analyst recently tweeted about walking into AT&T and carrying out his own bend test. Presumably Walter Piecyk used far more caution and wasn't willing to destroy a perfectly good phone. Still, this isn't something anyone should be taking the liberty to try out on a device that isn't yet theirs to break. Do whatever you want once you've paid for it. We live in a society fascinated with seeing things dropped, bashed apart, and blended into toxic dust. It's a great way to draw YouTube clicks. Just listen to Kylie. "Leave a like up if you think this is quite funny." Hearing that line made my stomach turn. And then it only got worse.
Questions about this phone's long-term durability and whether or not there's a weak spot in its design are perfectly valid. But foolish stunts like this do absolutely nothing to help find real answers. That was never the point, and Kylie makes it abundantly clear. "Now if this gets really good feedback, I'd be more than happy to go back down there with Danny with a good camera and get really good, clear image of it." It's getting anything but good feedback. It's stirring anger and disgust — just as it should. And by pulling their video, even Danny and Kylie seemed to recognize that they'd crossed a line with their attempt to generate YouTube buzz. Maybe bending stuff should just be left to the experts.
Update 2:35PM EST: In a follow-up video, Kylie has apologized for the misguided act and says he takes full responsibility for the broken iPhone. He also clarified that they only damaged a single iPhone during the Apple Store trip; the multiple takes are reportedly of the same device. The article has been updated to reflect this.
Kylie says he and Danny are willing to pay to replace the damaged iPhone 6 Plus and don't plan to bend other units. "We know what we did was wrong." He also notes that it didn't take much pressure to bend the phone, but expresses doubt that it would bend while being carried in someone's pocket. Kylie does indeed sound genuinely remorseful about the whole situation, and says he hopes to be contacted by Apple directly to resolve it — if the company even decides to take things that far.