With this in mind, we had a look at some of the biggest tech brands and the meaning behind how they got their names.
Samsung’s first products included dried fish, vegetables, noodles and fruit, although it obviously went on to diversify into a wide range of different industries. Today, it’s best known for smartphones and other consumer electronics, but over the years Samsung has entered the aerospace, insurance and financial industries, among others. It was only in 1987, with the passing of Samung’s founder Lee Byung-chull, that the new CEO (Byung-chull’s son, Kun-Hee Lee) set sights on becoming a top 5 electronics manufacturer.
In fact, in 1865, its first operation was a wood pulp mill at the Tammerkoski Rapids in Finland. In 1868, seeking better water flow, the business opened another mill a few miles away from the town of Nokia on the banks of the Nokianvirta river, which is what inspired the name Nokia in 1871. Clearly, there was no rush for branding back in the late 19th Century.
In the video below, a much younger Steve Jobs explains how, when starting out, the company had to file “a fictitious business name statement” for official purposes. Suggestions included things like Matrix Electronics, but Apple Computer was finally settled on, with the proviso that it would become the company name if no one else had any better suggestions before the filing deadline.
So, why Apple? In Jobs’ own words: “Partially because I like Apples a lot and partially because Apple is ahead of Atari in the phonebook and I used to work at Atari”. In 2007,it dropped ‘Computer’ from the name to become just Apple.
Now, the company says it just stands for LG, rather than either Life’s Good or Lucky Goldstar.
In 1997 when the company was founded by H.T. Cho (now chairman) and Cher Wang (now chairwoman) the two decided to use their own initials to form a name – and hence HTC was born.