AT&T announced in a press release today that last night’s iPhone 6 and 6 Plus preorders had set a new record for iPhone sales. As usually happens when a new Apple device goes on sale, the carrier’s backend was so overwhelmed with incoming orders that in stopped responding for most customers, forcing Apple to move to a reservation system that waited several hours until the carrier systems were available before completing many orders.
Unfortunately the company hasn’t given any indication of exactly how many units were sold during last night’s frenzy. Apple reportedly ordered a combined 80 million iPhone 6 and 6 Plus units, which was then distributed to Apple Stores, carrier outlets, and other retailers. That 80 million figure is in and of itself a new record, and supplies of the 6 Plus had started running dry at most carriers and Apple’s own store only a few short hours after the phone became available.
Apple also declared that both phones had set sales records for its online store. The AT&T press release is below:
Apple also declared that both phones had set sales records for its online store. The AT&T press release is below:
AT&T Breaks iPhone Sales Record
DALLAS, Sept. 12, 2014 — “It was a terrific day for our customers and us. This is our biggest iPhone, pre-order launch day ever,” said Glenn Lurie, president and CEO of AT&T Mobility. “When you combine our best-pricing, the nation’s most reliable 4G LTE network, and a service experience that leads the industry, iPhone customers who choose AT&T win.”
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