APPLE'S LEFT EMPHASIZING THE SHEER QUANTITY OF SOFTWARE AVAILABLE ON IPHONE
Apple closes the ad by describing the iPhone's apps as "surprising, awe-inspiring," and "who-knew-a-phone-could-do-that?" The answer to that last one — everyone. In 2007, we might have been shocked when our phones could scan the night sky for stars or sift through our email inboxes. In 2015, we're only surprised when we find out the rectangles in our pockets can't do everything.