It’s driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal.”– Jony Ive
Apple showed off a few of Apple Watch’s stock apps during the event including things you’d expect like music control for a connected iOS device or Mac, notifications (with haptic feedback), and the ability to swap out watch faces. Haptic feedback plays into interesting new messaging features that let users tap and draw to communicate. For instance, the feature lets users capture and send their heartbeat to one another.
It also showed off integration wit iOS devices and Mac to curate content that appears on the device, for example, favoriting photos on other devices make them available to view on Apple Watch. Apple also demoed navigation on the device with walking directions that use haptic feedback to notify users for turn-by-turn directions:
Apple is making the device open to third-party developers as well (many of which have already created experiences) through an SDK for developers. Apple noted a few apps today including BMW, Pinterest, Facebook, MLB, Honeywell, Nike, and others that are already developing apps for Apple Watch.
Apple Watch will arrive in three models– Apple Watch, Apple Watch Sport, and Apple Watch Edition– with various sizing options and unique features for each. For instance, the Apple Watch Sport models feature a more rugged design with tougher materials, while the Apple Watch Edition features high-end materials like 18k gold. Other models from the various lines feature stainless steel, aluminum, leather and other materials. Apple Watch works with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and iPhone 5.
Apple Watch will start at $350. Full details on pricing and availability here.