It really might've been better if Samsung had just ignored SquareTrade bending, deforming, and ultimately destroying its latest flagship smartphone. But that's not what's happening. In response to the bend test published last week, Samsung has replied with a blog post slamming SquareTrade for putting the S6 Edge under an enormous amount of weight that the company says "rarely occurs under normal circumstances." Samsung says its internal figures have found that the force typically generated when a person "presses the back pocket," whatever that means, is around 66lbf.

It’s not okay to make a cheap-looking phone anymore.

Now that Apple is finally making big phones, and even the cheapest Android phones feel nice, we all expect more from Samsung — and rightly so. A flagship phone has to be great or it’s going to get laughed out of the room. If the Galaxy S6 was another plasticky, boring phone like last year’s Galaxy S5 or if it merely introduced a few hardware tricks, it would have gotten laughed out of the entire neighborhood.

SquareTrade is stoking the flames of Bendgate once again, and this time Samsung's Galaxy S6 Edge is the subject. The company that specializes in gadget warranties put the Edge through a torture test using its new "Bendbot" machine to see when it would bend and ultimately cease functioning entirely under pressure. The S6 Edge began to bend once the Bendbot made it up to 110 pounds. That's the same amount of force that led to bending in Apple's iPhone 6 Plus — and we know how much controversy Cupertino dealt with over the matter. (Yes, it can bend inside your pocket.)